Using experts in the media

One of the best ways to get your organisation in the media is to provide expert comment. A strong spokesperson can make all the difference to your organisation’s profile.

 

This course covers:

  • Introducing experts to the media
  • Choosing and training spokespeople
  • Creating strong briefs
  • Using your international network
  •  Dealing with difficult subjects

This course is for you if…. You want to give your organisation a voice

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